Re: WHAT???????
David L. Altheide (David.Altheide@Asu.Edu)
Wed, 14 Feb 1996 09:47:24 -0700 (MST)
Betz and others interested in frame analysis,
Your confusion about frame analysis is not uncommon. Basically, a frame
is a zone of relevance, a kind of symbolic border around what "we should
think about" at this time, and how we should focus. In some ways it is
easier to understand frame when it is applied to more specific studies,
such as in news reports, something I spend time trying to understand. One
example is what might be called the "problem frame" that can be applied to
many social activities; we are instructed to consider the topic being
presented, e.g, "approaches to disciplining children," as "really"
"child abuse and mistreatment." It is cast as a problem that needs solving,
that someone has a solution, that we can predict it will get better, etc.
Take another example in everyday life: is being "heavier than other people"
a problem? If we treat it that way, we focus on certain things and not
others. Hope this helps. David A.